The objective of this paper is to present the research on how unlabeled advertorials are produced and interpreted by their key producers. The study uses ethnographic methods and reveals that advertorials are produced by news producers or agency practitioners and advertisers either independently or collectively. The production was based on paying for various expenses or services and making threats. Reasons for production were different within particular groups of producers. Responsibility belongs to all actors analyzed, but also to other media and (...) social actors who establish and maintain circumstances that enable this illegal and unethical practice. (shrink)

This essay reviews a number of issues regarding self-regulation and professional ethics which journalists across Europe might face in the scaling down of national borders. The dilemma of whether a pan-European ideal standards code of ethics can help journalists when working across borders and encountering other traditions is explored by referring to Slovenia, one of the new European Union (EU) members. Presenting a critique of the traditional professionalization concept, cogent arguments are found for rejecting a universal code of ethics. By (...) acknowledging the limitations and even deficiencies of such codified morality, a journalist's responsibility is emphasized and a different concept of ethics is indicated. Ethical journalists in this international context must focus on responsibility, positive tolerance, and empathy that transcends mere obedience to a code. The EU citizen's ethics rather than EU professional ethics should be advanced, based on universal principles and grounded in personal responsibility. (shrink)

This essay reviews a number of issues regarding self-regulation and professional ethics which journalists across Europe might face in the scaling down of national borders. The dilemma of whether a pan-European ideal standards code of ethics can help journalists when working across borders and encountering other traditions is explored by referring to Slovenia, one of the new European Union (EU) members. Presenting a critique of the traditional professionalization concept, cogent arguments are found for rejecting a universal code of ethics. By (...) acknowledging the limitations and even deficiencies of such codified morality, a journalist's responsibility is emphasized and a different concept of ethics is indicated. Ethical journalists in this international context must focus on responsibility, positive tolerance, and empathy that transcends mere obedience to a code. The EU citizen's ethics rather than EU professional ethics should be advanced, based on universal principles and grounded in personal responsibility. (shrink)